Advanced Digital Technologies

Unveiling the Facade: The Rise of Deep Fakes

AI has become a popular tool in our daily lives, including generative AI that can create images, text, or audio. But, it can be a double-edged sword with the rise of deep fakes, which are difficult to distinguish from reality. Deep fakes could be catastrophic if used maliciously and have a significant impact on society.

 The Illusion of Truth

               As technology and AI have swiftly advanced throughout the years, it is needless to say that the overall quality has greatly increased. However, this is not necessarily a positive thing. According to a recent study involving differentiating AI-generated images from real ones, it is said that only 61% of participants were capable of telling the difference, this resulted much lower than the 85% anticipated by researchers. Said study consisted of about 260 participants who had to distinguish 20 images, partly from Google and the rest from various AI programs. The AI program geared their attention to subtle physical attributes such as teeth, eyes, and fingers.  The difficulty of being able to tell the images apart could be troublesome due to disinformation campaigns exploiting the potential of technology beyond academic research and legislation.

Is AI Truly Intelligent?

Despite being known for its beneficial attributes, AI can also possess some disadvantages. The University of Waterloo lists the following:

  1. Lower-than-Expected Accuracy: Participants exhibited a 61% accuracy rate in distinguishing between real and AI-generated images, which was significantly lower than the researchers’ initial expectations.
  2. Rapid Technological Advancements: AI development is outpacing legislation and research, leading to more realistic AI-generated images. This raises concerns about our ability to regulate and fully understand the technology. As AI continues to progress, it is essential to develop ethical and responsible frameworks that can keep pace with its evolution.
  3. Disinformation Threat:  AI-generated images can be misused to create deceptive content about public figures. This poses a critical threat to individuals and organizations, requiring collaborative efforts to combat the misuse of AI-generated images and uphold information integrity in the digital age.

Perspectives and Uses of AI

According to Andreea Pocol, a PhD candidate in Computer Science at the University of Waterloo, “People are not as adept at making the distinction as they think they are.” In other words, some believe that they are capable of finding these differences between an AI-generated image and an image that can be found on Google when they are unable to do so. It is said that those who participated in this study, although, paid close attention to certain physical features to try to identify AI-generated content, their conclusions inaccurate at times.

AI has become a popular tool in our daily lives, including generative AI that can create images, text, or audio. But, it can be a double-edged sword with the rise of deep fakes, which are difficult to distinguish from reality. Deep fakes could be catastrophic if used maliciously and have a significant impact on society.

Final Thoughts

Despite the many advantages that the advancements of AI have created, it should be used cautiously. The tools available to users today provide a remarkable amount of creative potential, but with that potential comes a significant level of responsibility. It is just as effortless to create misleading or malicious content as it is to produce humorous or artistic material. Therefore, it is of utmost importance to assess the impact of recent advancements in this field.

 

Bibliography

 News, N. (2024, March 6). Real Person or Deepfake? Can You Tell? Neuroscience News. https://neurosciencenews.com/real-person-or-deepfake-can-you-tell/

(2024). Recfaces.com. https://recfaces.com/wp-content/uploads/2022/02/article_deepfake.jpg

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