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What is Neuromarketing?

To attract potential customers and increase the sales of a business, marketing professionals seek to measure and reason every step the consumers take until they make a purchase. In this way, and from the need to explain the behavior of customers and increase the benefits of a company, Neuromarketing arises. Therefore, it is defined as the discipline that studies the buying and decision-making process of consumers by applying the principles of Neuroscience.

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