A Closer Look at Snails and Human Memory
Our memories of past experiences can shape our perceptions of who we are, of the world, and of the future.
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Neuroscience
This category includes all the posts and pages related to Neuroscience.
Neuroscience of Interoception
Interoception provides information about our body and emotional states.
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What is Neuromarketing?
To attract potential customers and increase the sales of a business, marketing professionals seek to measure and reason every step the consumers take until they make a purchase. In this way, and from the need to explain the behavior of customers and increase the benefits of a company, Neuromarketing arises. Therefore, it is defined as the discipline that studies the buying and decision-making process of consumers by applying the principles of Neuroscience.
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